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Blue DVD kiosks part of NCR venture

Forget Redbox, the Blue Box is in town. And while those blue DVD kiosks say “Blockbuster Express” on the outside, the company behind the venture is Peachtree City’s NCR Corporation, which actually owns and operates the kiosks. The Blockbuster name and trademark are used through a licensing agreement.

The Blockbuster Express kiosks offer DVD rentals for $1 a night, just like their chief competitor, Redbox.

Surfing for a movie is a piece of cake at, where users can pick out a kiosk near them and search the catalog of available movies. Better still, users can reserve the movie online and pick it up later at the kiosk with a swipe of their debit or credit card.

Blockbuster Express locations are already in Peachtree City at the Publix grocery stores on Hwy. 74 south and Hwy. 54 east, and also at the Publix and Rite Aid pharmacy in Tyrone. The company’s website shows that a number of additional kiosks will be up and running soon in the area.

In Fayetteville, Blockbuster Express has kiosks at all three Rite Aid locations as well as the Flash Foods at the intersection of Ga. highways 85 and 314.

The business is a new one for NCR, which has become a market leader in providing business technology worldwide, particularly in the arena of self-serve kiosks deployed by large corporations like Delta Air Lines and Home Depot.

The company also has a branch of kiosk solutions for the healthcare field as well as other applications in addition to its core self-serve application: automated teller machines.



jqp_ptc's picture

Prepare for the lawsuit from RedBox on that piece... "Forget Redbox?" Really?

I don't have anything invested in either company, but that was uncalled for.

NUK_1's picture

Uh, that isn't anything "borderline" or even close to libel. What is wrong with you people? I see you have mastered the Steve Martin character's mental deficiencies from The Jerk that you are using as an avatar.

jqp_ptc's picture

If a new store comes to town, report on it... that's great.

But why does a newspaper column have to put down a competitor in the process of making the public aware of a newcomer? It's just stupid and uncalled for.

If there's a new grocery store in town (say Fresh Market), would a reporter start off the piece by saying "Forget Kroger, Fresh market is in town?" No, Kroger would be in the papers face in about 30 seconds.

What's the point of that?

Now, if the reporter has a vested interest in the newcomer, it might make more sense.

BTW, heck of a comeback there with the Steve Martin crack. Bazinga - you got me.


Bluebox is already being used as a case study in how to DILUTE your brand name.

Virtually the only thing that Blockbuster Express has with "bricks and mortar" Blockbuster stores is the name.

NCR, which has virtually no experience in retailing to consumers, has made up its own rental policies independent of Blockbuster, which has confused and alienated Blockbuster customers.

There's no consistency on pricing or return policies. Sales and coupons at retail Blockbuster locations are not valid at kiosks.

Retail Blockbuster has a unique agreement with major studios (the only reason it's currently still in business) that gives it a 28 day headstart on the competition. Blockbuster Express only has these agreements with two studios, making it much less appealing.

Blockbuster Express is a classic case of "too little, too late". It's squeezed on one side by the better established Redbox, and on the other side by Netflix.

It'll be a sad footnote in the demise of once-proud Blockbuster within two years.

NUK_1's picture

I've seen their predatory tactics, monopolistic competition ideas,(exclusives with every movie studio at the time) as well as their screeching to law enforcement along with trying to recruit citizens to complain about Mom-and-Pop video stores renting X-rated(or even at the time, unrated movies)in order to eliminate competition. They did it in Clayton County very successfully and one of their regional managers once bragged about it to me and said that their store on Tara Blvd was the most profitable in the southeast. Well, that store closed a few years ago apparently, and now is getting plenty of company.

I'm sort of surprised with you CPB on Blockbuster because they were a very fundie-oriented company during their huge growth spurt that ran everyone else out of biz and lead to their success as the King of Video Rental, along with negotiating deals that would make Ticketmaster jealous of what they could get away with. Now...good riddance.

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